{"id":59,"date":"2019-10-08T15:00:51","date_gmt":"2019-10-08T14:00:51","guid":{"rendered":"http:\/\/brandism.fr\/?page_id=59"},"modified":"2026-02-03T09:14:53","modified_gmt":"2026-02-03T08:14:53","slug":"manifesto-2","status":"publish","type":"page","link":"https:\/\/brandism.fr\/","title":{"rendered":"Brandism lance Culturism"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"245\" src=\"https:\/\/brandism.fr\/wp-content\/uploads\/2026\/02\/Brandism-lance-Culturism-1.gif\" alt=\"\" class=\"wp-image-245\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les agences et les marques ont toujours \u00e9t\u00e9 des cr\u00e9ateurs de contenus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du contenu strat\u00e9gique, cr\u00e9atif, culturel\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce terme aujourd&rsquo;hui au c\u0153ur de nos dispositifs, c&rsquo;est notre m\u00e9tier au sens strict.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ce constat je me suis dit qu&rsquo;il y avait une forme \u00e0 inventer autour de notre propre storytelling celui de nos m\u00e9tiers, une forme qui se rapproche de celle des cr\u00e9ateurs de contenus :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">= <strong>raconter des histoires <\/strong>(au-del\u00e0 des cas)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">= <strong>faire passer des id\u00e9es <\/strong>(pour mieux les vendre)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">= <strong>apprendre, amuser, surprendre <\/strong>(pour mieux convaincre)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">= <strong>cr\u00e9er une culture commune <\/strong>(chez nous et chez nos clients)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez en parler avec moi : florent@brandism.fr <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les agences et les marques ont toujours \u00e9t\u00e9 des cr\u00e9ateurs de contenus. Du contenu strat\u00e9gique, cr\u00e9atif, culturel\u2026 Ce terme aujourd&rsquo;hui au c\u0153ur de nos dispositifs, c&rsquo;est notre m\u00e9tier au sens strict. De ce constat je me suis dit qu&rsquo;il y avait une forme \u00e0 inventer autour de notre propre storytelling celui de nos m\u00e9tiers, une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-59","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brandism lance Culturism -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandism.fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandism lance Culturism -\" \/>\n<meta property=\"og:description\" content=\"Les agences et les marques ont toujours \u00e9t\u00e9 des cr\u00e9ateurs de contenus. Du contenu strat\u00e9gique, cr\u00e9atif, culturel\u2026 Ce terme aujourd&rsquo;hui au c\u0153ur de nos dispositifs, c&rsquo;est notre m\u00e9tier au sens strict. De ce constat je me suis dit qu&rsquo;il y avait une forme \u00e0 inventer autour de notre propre storytelling celui de nos m\u00e9tiers, une [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandism.fr\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T08:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/brandism.fr\/wp-content\/uploads\/2026\/02\/Brandism-lance-Culturism-1.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@lowplanning\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandism.fr\/\",\"url\":\"https:\/\/brandism.fr\/\",\"name\":\"Brandism lance Culturism -\",\"isPartOf\":{\"@id\":\"https:\/\/brandism.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brandism.fr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brandism.fr\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/brandism.fr\/wp-content\/uploads\/2026\/02\/Brandism-lance-Culturism-1.gif\",\"datePublished\":\"2019-10-08T14:00:51+00:00\",\"dateModified\":\"2026-02-03T08:14:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/brandism.fr\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandism.fr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/brandism.fr\/#primaryimage\",\"url\":\"https:\/\/brandism.fr\/wp-content\/uploads\/2026\/02\/Brandism-lance-Culturism-1.gif\",\"contentUrl\":\"https:\/\/brandism.fr\/wp-content\/uploads\/2026\/02\/Brandism-lance-Culturism-1.gif\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandism.fr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/brandism.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brandism lance Culturism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandism.fr\/#website\",\"url\":\"https:\/\/brandism.fr\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brandism.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandism.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandism.fr\/#organization\",\"name\":\"Brandism\",\"url\":\"https:\/\/brandism.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/brandism.fr\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/brandism.fr\/wp-content\/uploads\/2019\/10\/Brandism-logo.png\",\"contentUrl\":\"http:\/\/brandism.fr\/wp-content\/uploads\/2019\/10\/Brandism-logo.png\",\"width\":3508,\"height\":2480,\"caption\":\"Brandism\"},\"image\":{\"@id\":\"https:\/\/brandism.fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lowplanning\",\"https:\/\/www.linkedin.com\/in\/florent-dubos-6186143b\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brandism lance Culturism -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandism.fr\/","og_locale":"fr_FR","og_type":"article","og_title":"Brandism lance Culturism -","og_description":"Les agences et les marques ont toujours \u00e9t\u00e9 des cr\u00e9ateurs de contenus. 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